Microsoft partnerships — no assembly required.
Maximize your partnership, so you can maximize profitability.
The Partner Masters delivers best-in-class advisory and consulting services to the Microsoft partner community.

What we do
Leveraging 70+ years of combined technical and deep industry rapport, we empower Microsoft Partners — including MSPs, Independent Software Vendors and System Integrators — to unlock their full potential.
Why we do it
A strong Microsoft partnership is vital to your success. But as one of 400,000+ Microsoft partners worldwide, you may face challenges in receiving dedicated, comprehensive support. That’s where we come in.

How we support you
As Microsoft alumni and former partners, we will:

Optimize every aspect of your partnership for maximum ROI

Strengthen your technical knowledge and capabilities to give you a competitive edge

Connect you with our vast network of specialized resources to grow your business exponentially
Hear from Our Partners
Transform your Microsoft partnership — guaranteed or your money back!*
Partner with the Microsoft pros
We give every Microsoft partner the support they need to achieve more.

- Sharpen your skills
- Supercharge your Microsoft strategy, level up your capabilities and keep up with the latest certifications so you can outmaneuver the competition.

- Work smarter, not harder
- Fast-track your path to success with our decades of expertise, resources, and network of sales, marketing, operations and engineering professionals.

- Fuel your profit engine
- Maximize partner incentives. Enhance sales performance. Work with experts who amplify your business from every angle. Achieve effortless profitability without breaking a sweat.
Ignite your potential
Whether you are new to partnering with Microsoft or an experienced partner seeking to optimize your Microsoft partnership, our Microsoft Managed Services program is designed to uncover new opportunities and value for your business.
Microsoft Managed Services Program
Designed for Microsoft partners at any stage
- Define or strategize new marketplace offerings or solution designation(s) and specializations
- Enroll in programs and optimize incentives
- Create solutions in AppSource
- Create and enable customer associations for CPOR (Claiming Partner of Record)
- Coach and project manage your team through PAL (Partner Admin Link) setup for all Azure customers
- Create custom reporting from Microsoft insights
- Set up and ensure internal use of Microsoft benefits (software & pre-sales support)
- Enable lead sharing & GTM Benefits
- Hold bi-weekly business reviews
- Review technical architecture of existing solution offers
- Provide technical guidance for developing new solution offers for your Solution Designation

Let’s achieve more together!
Ready to experience greater productivity and profitability with your Microsoft partnership? Reach out to us today!
- Receive comprehensive Microsoft partner program support
- Advance your technical, sales, marketing & operations capabilities
- Increase efficiency so you have more time to do what you love